Opinion
Our View: Opening a dialogue on underage drinking
Last Monday at the City Council meeting, Celeste Robinson, the project coordinator for the Mission Possible Coalition underage drinking grant presented information about youth and the impact advertising has on their decisions to drink.
Some of the information she shared:
The Federal Trade Commission stated that in addition to parents and peers, alcohol advertising has a significant impact on youth’s decision to drink;
The American Academy of Pediatrics and the Center on Alcohol Marketing and Youth conducted research that shows exposure and attraction to alcohol advertisements affect whether young people will drink;
The Medical Counsel on Alcohol concluded that exposure to alcohol advertisements is associated with the likelihood that adolescents will start to drink alcohol and increases the consumption among those already drinking; and
A poll conducted by the Federal Bureau of Alcohol, Tobacco and Firearms showed that 80 percent of the general public believes that alcohol advertising is a major contributor to underage drinking.
Alcohol companies have been criticized in the past for targeting youth through its advertisements and creating products with youth in mind.
Surveys conducted in Jefferson County show that there is a perception among youth that more students are drinking than actually are, while the actual numbers are that three out of four students do not drink.
The surveys also showed that students believe more parents approve of drinking than actually do — 98 percent of parents in Jefferson County do not approve of any type of underage drinking.
Parents need to be aware of the effect alcohol advertising has on their children. And, judging from the survey results from Jefferson County, parents need to begin talking. They need to begin speaking out about their views on underage alcohol use.
Studies have also shown that parents have the most influence on their children. It’s time to start exerting some of that influence.
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